Why do we use Google Tag Manager for our online store?

In order to make our website as good as possible for everyone who is interested in our products, we need various tracking tools. These include Google Analytics, for example. The data collected with these tools shows us which content and areas interest the most people and where and how we can improve our services. To make this tracking work, we use Google Tag Manager. This allows us to manage data from a common location. Google Tag Manager itself is a domain that does not set cookies and therefore does not store personal data. It is a management tool of the implemented tags. The Google Tag Manager only shares data if there is explicit consent. This means that subsequently the data in the Google Tag Manager is forwarded to the respective tracking tools, but is not stored by the Tag Manager in the process. User data is only collected after consent has been obtained on behalf of the DSGVO.